Product Marketing Manager - Equipment
Senior

Descrizione della Posizione Lavorativa

Our Company

Technogym inspires 55 million daily users with innovative solutions for fitness, sport and health. Promoting exercise, balanced nutrition and a positive mental approach, the company has grown to over 2,500 employees across 15 branches, operates in more than 100 countries and has been selected as Official Supplier for 9 editions of the Olympic Games (from Sydney 2000 to Paris 2024).

We look for team players with strong relationship skills, an international mindset and a passion for a healthy lifestyle. If you are proactive, determined and digitally savvy, you will fit our culture.

Your Role

We are hiring a Product Marketing Manager - Equipment to drive the evolution of Technogym equipment. In this position you will maximize the customer journey and user experience for both end-users and professional users, following Technogym guidelines and coordinating with Product Managers, Network Sales Specialists and all stakeholders involved in product development.

You will lead a multidisciplinary team to develop product concepts, coordinate product development, define product specifications and a roadmap for incremental improvements, and define product launch and communications.

Your Impact

• Collect inputs by interviewing customers and gathering feedback from real use contexts.
• Analyze competitors and structure requests coming from internal stakeholders involved in development.
• Coordinate internal departments and external experts contributing to new product concepts.
• Validate the perceived value of proposed concepts with customers.
• Define product behaviors and the evolution of features to enable early deployment and continuous user feedback while maximizing company profit.
• Set pricing and expected sales volumes based on the roadmap and inputs from Sales and the market.
• Ensure delivery of all specifications and materials needed for development within required timelines.
• Assess trade-offs on product specifications and ensure compliance with development times and costs.
• Define and coordinate the product launch plan with Communication, Marketing and other departments.
• Prepare communication materials to present new incremental features to the sales team and customers.

About You

Ideally you are passionate about training, enthusiastic, proactive, pragmatic and ethical.

What you should bring:

• Bachelor's degree in Marketing, Engineering or Economics.
• 10+ years' experience in Project Management within companies that develop hardware products with embedded electronics that interact with digital ecosystems.
• Proven experience in delivering high-quality presentations and analytics.
• A proactive attitude in creating and maintaining strong working relationships.
• Willingness to travel approx. 10% annually.
• Fluency in English.
• Role-related understanding of cyber risk, information security and cyber security topics.

Additional Information

Location: Cesena, FC, Italy. Function/Branch: Product Management. Type of contract: Permanent employee.

Benefits

Technogym is an equal opportunities employer and offers the chance to grow within a global brand focused on wellbeing, continuous learning and cross-functional collaboration. Discover your potential with a career where work means loving what you do, taking on challenges and sharing a common vision.

Requisiti

Bachelor's Degree in Marketing, Engineering or Economics; 10+ years' experience in Project Management within companies developing hardware products with embedded electronics that interact with digital ecosystems; proven experience in presentations and analytics; proactive relationship-building attitude; willingness to travel ~10% annually; fluency in English; role-related understanding of cyber risk, information security and cyber security topics.