PR Manager
Con Esperienza

Descrizione della Posizione Lavorativa

Role overview: We are looking for a PR Manager to lead Apple’s communications efforts in Italy, reporting to the Head of PR for South‑Europe. The role is focused on proactively managing press and influencer activity to build understanding and enthusiasm for Apple products, services and values in the Italian market.

Key responsibilities include:

• Generate and execute original storytelling and PR concepts that bring energy and new ideas to life.
• Plan and deliver locally driven communications campaigns and adapt global initiatives so they resonate with Italian audiences, maintaining strategic planning and high-quality execution.
• Lead Italy‑relevant PR initiatives, oversee media relations, coordinate local agency work and prioritise the most important news in a fast‑moving news cycle.
• Identify, develop and manage long‑term relationships with social media influencers (YouTube, Instagram, podcasters, bloggers, etc.) across lifestyle and tech to drive momentum and feature coverage.
• Partner with European product, services and values teams to run campaigns that boost awareness and explain how Apple products empower users.
• Work cross‑functionally with local services, PR, Product Marketing, Marketing Communications, worldwide PR teams and other country PR teams to create activations that increase understanding and awareness.
• Seek out new talent, communities and emerging media or social platforms to tell compelling stories about Apple products and services.

Minimum qualifications:

• Proven track record in public relations, journalism, PR agency or corporate communications.
• Established media relations and contacts in Italy across creative, tech and culture sectors.
• Strong understanding of local market insights and a commitment to high standards of execution.
• Excellent written and spoken communication skills in English and Italian.

Preferred qualifications and attributes:

• Self‑motivated team player with a passion for consumer technology.
• Creative and critical thinker with experience delivering impactful PR campaigns.
• Able to build formal and informal networks inside and outside the organisation.
• Comfortable working with ambiguity, across complex topics and multiple jurisdictions in fast‑paced environments; able to align communications with local audience needs and business goals.

Inclusion & accessibility

Apple values diverse perspectives and is committed to treating applicants fairly. Reasonable accommodations will be provided during the recruitment process. Apple considers accessibility a core value reflected in culture, benefits and tools.

Requisiti

Proven PR/journalism/agency or corporate experience; strong media contacts in Italy (creative, tech, culture); excellent written and spoken English and Italian; local market insight and high execution standards.